|"Holy Deckbag, Water Walker! How do you keep
prices so low?"
How is it that the regular prices for our fiberglass
kayaks are anywhere from $300 - $1200 less than the competition?
is, people can actually be scared away by low prices. There is the sense that
if a product sells for a bunch less, it must be inferior somehow. Not so! Our
kayaks are solid, seaworthy, and thoughtfully designed -- and they paddle
better than most of what's out there.
How do we do it then? Read on for
- Inflation control. While other
kayaks have gone up hundreds of dollars in recent years, our kayaks are priced
essentially the same, making them a better value than ever.
- Markup. Our current goal is to
get our kayaks out on the market where they will be their own best advertising,
so we're keeping sticker prices as low as possible.
- Direct Marketing: With all three
lines of kayaks we presently carry, the path from manufacturer is shorter and
more direct than with most other kayaks being sold today. None of the three
lines, for example, uses a full-time distributor.
- Cost of retail space. Square
footage of heated retail space in New England devoted to QCC, Janautica,
and Point 65 N kayaks: Zip!. (If you visit our shop, however, we probably will
invite you in to our kitchen table for a cup of coffee).
- Advertising budget. When was the
last time you saw a glossy full-page ad for Janautica, QCC, or Point 65 N in a
national paddling magazine? Enough said.
- Brochures? We don't have'em and
don't believe in them. Saves everyone money. Saves trees.